The controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, collation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis tool collects data about the website from which a data subject has accessed a website (so-called referrer), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used for the optimisation of a website and for the cost-benefit analysis of internet advertising.
The software is operated on the server of the controller, the data protection sensitive log files are stored exclusively on this server.
The purpose of the Matomo component is to analyse the flow of visitors to this website. The controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports showing the activities on the municipal websites.
This helps to continuously improve the website and its user-friendliness. These purposes also constitute the legitimate interest in the processing of the data in accordance with Art. 6 Para. 1 lit. f DSGVO. By anonymising the IP address, the interest of users in the protection of their personal data is sufficiently taken into account.
Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, the city of Jena is enabled to analyse the use of the city's website. Each time one of the individual pages of this website is called up, the Internet browser on the information technology system of the data subject is automatically caused by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge of personal data, such as the IP address of the data subject, which serves us, among other things, to trace the origin of visitors and clicks.
By means of the cookie, personal information, such as the time of access, the place from which access originated and the frequency of visits to our website are stored. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to our server. This personal data is stored by us. This personal data will not be passed on to third parties.
The software is set in such a way that the IP addresses are not stored in full, but 2 bytes of the IP address are masked (e.g.: 192.168.xxx.xxx). In this way, an assignment of the shortened IP address to the calling computer is no longer possible.
The data subject can prevent the setting of cookies by the municipal website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an internet browser or other software programs.
Furthermore, the data subject has the possibility to object to the collection of data generated by Matomo and related to a use of this website and to prevent such a collection. For this purpose, the data subject must set an opt-out cookie. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must set an opt-out cookie again.
However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.
Further information and the applicable data protection provisions of Matomo can be found here.